I have been designing event promos for decades now. If I had to guess, I probably design more than one hundred of them a year. Some of them are better than others, depending on how much time I have to design them. These are some of my favorites from 2013, including some that were never actually used. I find it interesting to see a transition from bitmap based graphics at the beginning of the year, to more vector illustrated images towards the end.
When the monthly event SANTO moved to a new venue in Downtown L.A., I took this as an opportunity to give the event posters a new look and feel. I ended up creating a character that would be the central focus of the new promos, but would change over time to give each poster a fresh new look. The idea of creating a recurring element was also a way to make the design of each new poster more efficient. The result is a great progression of imagery and symbolism that keep the promos intriguing and fun, while giving the SANTO brand an iconic feel.
SANTO takes place at The Lash in Downtown L.A. on the second Sunday of every month.
Gardening, Not Architecture is the musical project of indie music darling Sarah Saturday. The site design was inspired by Sarah’s nomadic lifestyle. The photos that appear throughout the site were taken during G,NA’s last tour, which took Sarah all over the U.S and parts of Canada.
The site uses a single scrolling page with parallax effects to display all of the vital content without minimal clicking. The site is also highly adaptive to smaller screens, and it works great even on mobile devices. The “jukebox” uses the BandCamp embeddable player and the videos use the HTML5 video player from Vimeo.
The design revolution of the Bauhaus school in Germany (1919-1933) has always had a great influence in my design work. I have a lot of admiration for how modern and futurist their typography and layouts were, so when an opportunity presented itself for me to design two German-related event promos, I decided to use the classic Bauhaus look as a starting point. The results were two posters that pay homage to one of the most influential design movements of the 20th century.
For the past few weeks I have been trying to develop a new poster design style. I wanted to combine my old love for comic book illustration with the music promos I have been designing for the past 10+ years. I’ve been using illustrator to draw over photos I take and then stylize them by using strokes similar to what you would get from quills and ink pens. I also wanted to keep the geometric and graphic style I’m known for, so I’ve been integrating lines and other patterns as backgrounds. I think I still have a lot more to develop a unique look, but I feel I’m off to a good start.
My Instagram Account is Nominated for a LA Weekly Web Award
I’m not sure how that happened, but I’m quite honored that my Instagram account was nominated for an LA Weekly Web Award. Voting happened last week, and hopefully I gathered enough votes to actually get the award. There will be an awards ceremony and party at Bardot in Hollywood. I’m keeping my fingers crossed!