Profilin’
Always interested in art, German’s penchant for visual communication came at an early age – the day he drew a logo for the family business – and he has been creating ever since. Often working under the name Verdilak, German is now an accomplished art director and Social Media expert with a vast knowledge of emerging technologies, proving that he has come a long way from the family business.
With over 10 years of design and interactive experience, German has lent his vision to projects for many top A-list clients including Sony, Mattel, Activision, Agility, NBC, Universal, and the US Army. He also worked on the award-winning Army experience Center and the Spider-Man movie sites that helped launch the popular franchise. Over the span of his career, German has received several honors and awards for his work, including the prestigious One Show Merit Award.
In addition to his design work, German has also worked in the music industry as a promoter for dance clubs and artists and in 2006 he launched his own label, Sistinas Music. His love for music and involvement in the local scene are major influences on the ever-evolving style of his work, which is predominantly clean and modern with an emphasis on typography.
German continues to accept new challenges as a freelance designer in the city of Los Angeles.
