The SANTO Progression

 In Design
[two_third] SANTO
[/two_third] [one_third_last] When the monthly event SANTO moved to a new venue in Downtown L.A., I took this as an opportunity to give the event posters a new look and feel. I ended up creating a character that would be the central focus of the new promos, but would change over time to give each poster a fresh new look. The idea of creating a recurring element was also a way to make the design of each new poster more efficient. The result is a great progression of imagery and symbolism that keep the promos intriguing and fun, while giving the SANTO brand an iconic feel.

SANTO takes place at The Lash in Downtown L.A. on the second Sunday of every month.
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